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Oct 15, 2024

Dermablend Pro Makeup Forays Into Skincare With Two Synbiotic Launches

The fan favorite among pro MUAs enters a new category with Dermablend Professional Skincare—a two-part synbiotic system combining prebiotics and probiotics to synergistically balance the microbiome.

The fan favorite among pro MUAs enters a new category with Dermablend Professional Skincare—a two-part synbiotic system combining prebiotics and probiotics to synergistically balance the microbiome.

Dermablend Professional Skincare synbiotic moisturizer and gentle foaming cleanser system that combines prebiotics and probiotics

Following more than 40 years in the color cosmetics industry, Dermablend Professional Makeup has entered the skincare category. Launched in 1981 by husband-wife duo Dr. Craig Roberts and makeup artist Flori Roberts, dermatology was always at the forefront of the red carpet-beloved brand. Decades later, it’s ready for a new chapter, with a two-product, synbiotic Dermablend Professional Skincare system that combines prebiotics and probiotics.

The pre/probiotic fusion synergistically balances the microbiome, which is a delicate balance of “friendly” bacteria, enzymes, vitamins and nutrients that maintain the skin's barrier function and a balanced pH. Prebiotics are the food source for probiotics, which are “good bacteria”—and synbiotic skincare is fairly new. The concept is most notably recognized in plant-based formulations from Venn Skincare and Nuebiome.

“We thought, how can we combine prebiotics with probiotics to help improve skin’s microbiome, health and wellness?” says Donna McCann, the brand’s Director of Research Development. “Oftentimes, when you run to the dermatologist with a skin issue, they’ll tell you to scale back your skincare routine, bringing it back to the basics of cleanser and moisturizer while you work to get your skin back to health. Dermablend Professional Skincare embodies that concept with our first two products—simplifying the life of someone who may have skin sensitivities and not know where to start with skincare.”

The new line may actually reach a totally different demographic for the brand—both younger and sensitive skin-driven. According to a 2022 Mintel skincare report, adults ages 18-24 worry the most about damaging their skin barrier than other age groups. The report states that an increasing number of consumers have a greater understanding of why certain bacterias for health and skin is important. According to a 2024 Spate report run by the brand, “skin barrier repair” searches increased by 76.2% year-over-year on TikTok, while searches for “skin microbiome” increased by 371.3% year-over-year.

“We’re working to capture a new audience who may be looking for sensitive skin solutions,” says Beth Dobbins, Director of Marketing and Digital Strategy. “This consumer may not be aware of our makeup because she doesn't have a certain skin issue like melasma. But she can relate because at some point in using various skincare products, she realized how sensitive her skin really is. She wants basic ingredients. She’s a simple shopper in search of a simple skin routine that works consistently on her skin. No bad reactions after one or two uses. She wants what’s backed by derms.”

With gentle formulations as a priority, Dermablend Professional Skincare is a fundamental, fragrance-free, non-comedogenic duo made up of a Prebiotic Gentle Foaming Cleanser (to gently remove impurities and excess oil from the skin), and Prebiotic Daily Moisturizer (to restore skin’s moisture levels and strengthen the skin’s barrier). The system’s hero ingredients include chicory root-derived inulin, antioxidant-rich hibiscus extract, and ceramides for skin-smoothing and barrier-strengthening.

Although the new launch’s demographic may differ, the marketing strategy will remain mostly the same. “Our plan is to continue partnering with and educating dermatologists, estheticians, and med spa professionals already aware of our dermatology-based makeup brand and its mission to always respect the skin,” Dobbins explains. “These professionals already recommend our products to their patients and clients who have skin indications like eczema, rosacea or general skin sensitivities. They can begin recommending our skincare that’s ideal for these same conditions.”

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