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Oct 29, 2024

October Launch Pad

28-Oct-2024 - Last updated on 28-Oct-2024 at 14:10 GMT REBBL just launched its new 26 g Protein Shake in Target stores. The 12-oz ready-to-drink shakes feature 4 g of sugar and Upcycled Certified

28-Oct-2024 - Last updated on 28-Oct-2024 at 14:10 GMT

REBBL just launched its new 26 g Protein Shake in Target stores.

The 12-oz ready-to-drink shakes feature 4 g of sugar and Upcycled Certified EverPro barley rice protein from EverGrain by AB InBev, which offers a very low environmental footprint. The shake comes in three flavors: Chocolate, Vanilla and Cookies & Creme.

Nurri recently released its lactose-free protein milk shakes. Providing an alternative to milk-based protein, Nurri said it used advanced ultrafiltration technology to bring fresh innovation to the category. The drink packs 30 g of protein, 1 g of sugar and essential nutrients in its 11 oz. cans. The 12-pack is available in every Costco store nationwide.

Nature’s Bounty unveiled Nature’s Bounty Intimacy Booster, Nature’s Bounty Healthy pH Balance and Nature’s Bounty Hair Growth Gummies. The new products target women-specific health benefits, including hair growth and sexual and vaginal health.

The products are available now at Amazon.com, CVS and Kroger, among many other retailers.

Personal care brand Boka just expanded into the supplement category with the launch of its new franchise, Boka Well. The new line offers two pre and probiotic supplements, Vital Bite Pre + Probiotic Tablets and Pro Stix Pre + Probiotic Powder, designed to maintain a balanced oral microbiome and support overall health starting in the mouth. Formulated with various ingredients such as Streptococcus salivarius​ K12, inulin, vitamins D, E, K and chamomile, among others, the new probiotics support microbial and gut health as well as long-lasting good breath.

Force Factor and Nutrition21 have teamed up to launch Force Factor's latest product line, Hair Growth Accelerator. This new platform of nutritional supplements is designed to support the health, strength, thickness and growth of hair in both soft chews and capsules.

Both formulas feature clinically supported Lustriva, a patented ingredient from Nutrition21 that is a blend of bonded arginine silicate with magnesium biotinate. Hair Growth Accelerator clinical-strength capsules are fortified with vitamins D and E, collagen, ashwagandha, antioxidants and other key nutrients to support all stages of hair growth—from new hair development to shedding. The soft chews have added vitamins C and E to promote hair strength and protect follicles to facilitate growth.

Jarrow Formulas launched Multi+ multivitamins for men and women, along with Mood varieties. The products contain 100% of the daily value of 20 minerals and vitamins, along with an enzyme blend.

Wellness brand Happy Aging just released the Happy Aging NAD+ Longevity Shot, an ingestible that harnesses the benefits of advanced liposomal technology for optimal absorption and bioavailability, alongside resveratrol, nicotinamide riboside, alcohol-free red wine powder, blood orange extract, spinach leaf juice powder, grape seed extract and ceramides. The shots come in a mixed berry flavor.

The products are designed to enhance skin health, boost cellular detoxification and fortify the body's natural defenses.

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Related topics Markets & trends Probiotics Dosage forms & delivery formats Probiotics, prebiotics & postbiotics Proteins, peptides, amino acids Gut/digestive health Women's health Beauty from within Oral/gum health Sports nutrition Men's health